There has even been some recent entry from Logmein (the providers of remote desktop services) who launched Cubby. It was very easy to use and so was able to get a leg up against a set of rivals including Box.net. Now what is true is that Dropbox has been the innovative start-up in this area. From the consumer’s perspective, it’s hard to see a difference. According to this analysis from The Verge, they match Dropbox feature for feature with very few exceptions. And each of these is designed to enhance the provider’s other services: In Google’s case, Google Docs and in Microsoft’s, Office. ![]() Each of these offers a folder just like Dropbox. This week saw the “feature” story gain weight with Google’s launch of its own competing product, Google Drive, and Microsoft’s significant upgrade of its own competing product, SkyDrive. ![]() Jobs had claimed it was “a feature, not a product.” I agreed, much to the consternation of some. ![]() But he and Dropbox founder, Drew Houston, had a dispute about what Dropbox was. Just before he stepped down as CEO of Apple, Steve Jobs tried to buy Dropbox for Apple.
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